Working with our client HMV, we produced a series of bespoke cinema commercials for UK broadcast. The commercials were developed in line with HMV’s promotional campaign calendar and comprised of product led ads promoting Music, DVD and Bluray products. The ads coincided with key film and TV events during the year along with catalogue product opportunities around big new release movies and TV box sets.
We worked as a full service agency, creating initial concepts through to on air cinema delivery, music sync and licensing.
The cinema campaign began with the launch of ‘HMV presents… Awards Season’. Airing to coincide with the BAFTA and Oscar’s film award ceremonies, we created a unique HMV branded ‘gong’ using their iconic ‘Nipper’ logo. The ad incorporates individual product offers and multi buy offers along with messaging promoting HMV’s customer loyalty scheme, purehmv.
The promotional calendar continued throughout the year with bespoke commercials celebrating USTV Box sets, Superhero movies and a ‘Decades’ campaign which celebrates iconic films from the 70’s to the present day.