We were appointed by creative production company Another to produce 3D tech films for the launch of
the latest evolution of New Balance Football’s global football boot collection; the Furon 4.0 Pro and Tekela 1.0 Pro.
Working via New Balance’s global creative agency ZAK, the 3D animation films
form part of a wider campaign including six live action brand films.
The creative themes are ‘Unstoppable’ for Furon; (Furon 4.0 is designed for attackers who finish without mercy), emphasising the boots characteristics which enable speed, acceleration and accuracy for a cleaner strike and deadly finish in front of goal. The Tekela theme is ‘Untouchable’ (Tekela is for the innovators who use speed and manoeuvrability to change the outcome of games) demonstrating agility, control and acceleration. The six brand films show players bringing the themes to life through live action and the tech films focus on the boot’s high-tech benefits.
The live action brand films were shot over two days in London with director Mike Fisher
who then worked with Bolder to design the VFX, audio and handle post production.