We were asked by the Nike brand design team to create a series of animations for a new Nike / JD Sports retail concept. The content is being shown on new ‘lift & learn’ interactive screens within stores, to bring to life the personality, innovation and style of eight Nike Air shoes.
When a consumer engages with the shoe the screen activates from its passive state to a more energetic, engaging visual experience. Our content was to reflect the history of the shoe in an abstract and exciting way, targeting the urban sports inspired consumer. Our final content package included graphic moments from our animations as print designs to feature as physical clusters within stores globally.